PASSION4 has chosen golf and tennis as its first declinations.
Sports that have many aspects in common, from the mechanics of the gesture to their indispensable mental preparation.
Sports in which there is a waiting time between one shot and the next in which every emotion must be established.
Especially if the last shot was not a winner.
Especially to handle the fear of losing, because without it, there is no way to win.
Golf and tennis have become increasingly accessible over the years,
yet the transition to professionalism still requires significant financial resources,
but above all human capital of technical support and inner refuge.
Athletic and mental empowerment tools.